Rude Health
RDS September 09, 2011 - September 11, 2011
In Ireland a new generation has emerged. Fast-moving, fun-loving, questioning, time-strapped, Europe's brightest consumers - and sometimes a little stressed.
And a generation more health-conscious than ever before. Juice bars, spas, gyms, activity holidays - all part of 21st century living. A generation more than 50% of whom regularly use superfoods and health supplements - and who make more visits to complementary health therapists than they do to their family doctors.
Rude Health at the RDS speaks for this generation. It suggests full-on health, harmony, happiness - and a dash of hedonism. It has a sense of humour, optimism, irreverence, and fun. AND it offers solutions to hectic lifestyles.
"I will write in english in spite of being both Spanish. I would like to take this opportunity to say how nice it was to stay in your beautiful hotel in our recent visit to Dublin..."
